A Step in the Right Direction…

March 3, 2010

Allods Online has lowered their prices at their cash shop. The change was met with much joy as the community that stuck around congratulated themselves for standing up and making their voices heard. We weathered the storm, and now everyone can enjoy the new prices.

This is great news. Many who have left Allods Online because of the mess with the cash shop are back, along with new players who’ve seen this and are now finally deciding to give it a try. I wish them all the best, because I think I’m actually going to take a break from this game. Weird, right? I’ve stuck around and have been playing all this time and I feel like I should be rejoicing with everyone else now that price reductions have been announced. But I’m not. Don’t get me wrong, I think it’s a HUGE step in the right direction, but all this has also made me realize that the battle is far from over. I have a feeling they’re not completely done with fiddling with the payment model, and feelings are still mixed regarding patches that are on the way. Well, this is what you get with beta.

I also thought long and hard about the new prices:

Vial of Perfume reduced from 75gP to 25gP
Large Perfume Kit reduced from 1350gP to 300gP
Holy Rune reduced from 1500gP to 1000gP
Rough Dragon Hide Backpack reduced from 2000gP to 600gP
Small Deposit Box reduced from 1500gP to 1000gP
Small Bag of Crystal Chips reduced from 250gP to 100gP
Medium Bag of Crystal Chips reduced from 1200gP to 350gP
Potions reduced from 250gP to 200gP

In some cases, the prices have been reduced to around 70%-75% after taking player feedback into account. Those are huge differences. I think we can all agree that the prices were unreasonable before the change, so the question is, did they think they could get away with gouging the players, or does it simply point to a large disconnect between a company and its consumers? It’s a little scary to consider the former scenario, but the latter really isn’t that much better. I think it’s safe to say that consumers are more likely to be satisfied with companies who “get” us, and are generally happier when service providers can offer us decent prices without having to be told what’s reasonable or not. I think it’s wonderful that the people bringing us Allods Online are actually listening to player feedback, but the cash shop fiasco may be an indication that they still need help when it comes to knowing their market.

Oh well, we’ll see what happens. I’ll definitely be back in the world of Allods, just not right away. Things need time to settle, and perhaps that will come when the game officially releases. I just don’t need another drama-filled MMO right now, I’m already playing Star Trek Online.

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