The Way Of The PreorderSeptember 22, 2011
Let me just say I have nothing against Gamestop; as a retail store they’ve always treated me fairly and the employees at my local branches are always friendly and chipper. Yet I don’t find myself shopping there often, only because as a cheap ass gamer chick I always seem to find better deals offered elsewhere.
So, when I preordered Harvest Moon: Tale of Two Towns for the 3DS at Gamestop, my friend asked me why, and I got all embarrassed and made him promise not to laugh at me if I told him the reason:
I don’t normally allow myself to be baited by physical, tangible bonus items because God knows there’s already a big box full of my video game memorabilia collecting dust somewhere. But frivolous and mundane as it is, there’s just something about this stupid, infernal Alpaca Plushie. Its beady black stare compels me.
It also made me realize something about myself — I’ve never really gotten into this whole business of preordering stuff. I average at about one game preorder a year, if even that.
But I see a lot of gamers do it all the time, and I just wonder why do you do it? I used to think it was kinda pointless, because I only buy special editions like once in a blue moon, and I know that even if I wanted something bad enough I’d just show up at the store bright and early on the day of release and pick it up then anyway, preorder be damned.
Okay, so clearly there are exceptions. Suffice to say the areas of game marketing and publicity are ever evolving, but at least for me, these are still the only three reasons why I would ever preorder games nowadays:
- Money credit or bonus. I don’t think anyone can argue with a sale or a good deal, which is why if I do preorder I always go with Amazon because they seem to be throwing those $10 and $20 credit offers like candy.
- MMOs. Sometimes it’s for early beta access, but more often it’s for the in-game items. This only makes sense to me because MMOs are multiplayer games where pixelated goodies can actually be displayed and appreciated by an audience other than myself. On the other hand, I don’t usually go out of my way to preorder single-player games for their in-game exclusives. Be it character skins or special weapons, it’s just not as much fun when you can’t show off your swag.
- Stuffed domesticated camelids.