Before You Think Subscriptions Are Back In Style…August 21, 2013
But I can’t say I understand the surprise. I’ve made mention before that the “Launching with a subscription and then transition to free-to-play a few months down the road” seems to be emerging as an efficient business model in itself. Make all the big money up front, and as your player population inevitably dwindles after a while when the shiny has worn off, flip the switch to F2P. On top of that, you also get the benefit of having two “launches” to maximize your publicity as well as the “second rush” that comes with the sub-free players.
Call me overly-suspicious, but as fantastic as these two games look, I don’t think either Carbine or Zenimax (or, at least, their business departments) are under any delusions of grandeur thinking they will break the mold, and it wouldn’t surprise me at all if they already have their contingency F2P plans in place as a fallback. From a business standpoint, that’s actually quite a very clever route to go, the cousin to the familiar “early adopters pay more to experience everything first” concept. They have no idea if their game will have lasting appeal, but they do know it’s attractive enough that a significant number of gamers will want to jump on board to see what it has to offer — and more importantly, they know this particular audience won’t mind forking out the money to do so right away.
So if one banks on the fact that a good fraction will be willing to pay a subscription for even the first month or two, then why in the world wouldn’t you launch with a sub, especially if you can have F2P all set up as a plan B? It’s not brave, it’s shrewd. You can only win, especially if the heightened number of subscribers hold out for longer than you’d hoped.
Of course, I could be wrong. And I’m also aware the theory borders on cynical (or giving companies too much credit). Still, it was what went through my head as I read these news releases, with not a trace of shock at all. And as to how Wildstar and ESO having a subscription impacts my level of interest and enthusiasm in these games? Probably not at all. As ever, my pattern is to “go all out” when I play an MMO. Which means, in the time span of a single month, I prefer to focus on no more than two games, and I’m definitely not the type to sample 4-5 different ones in a week. Believe me, I’ve tried that, and I just can’t keep up.
So subbing — even for a free game, if the option’s available — has just always felt like the easiest and most obstacle-free route to fit my style. Wildstar and ESO? Yeah, I think I’ll play the hell out of both games when they first come out; I have no doubt I’ll play enough to make whatever box or subscription price worth it in the first couple months. After that, I can always cancel. In other words, business as usual!